Thursday, March 20, 2008


Bookshelf Billys Brother

ADDI is a young designgroup with roots in Kalmar, Sweden. The group was founded by Johan Malmqvist, Andréas Karlsson and Eric Therner. ADDI is a shortening of ADD Innovation, that where Johans and Andréas company since 2006 before Eric joined in the summer of 2007 and ADDI AB was formed.

ADDI recieved the prestigious Red Dot design award in the catagory best concept design for the coathanger Stick To Me, also an Honorouble Mention in Primo Vico Magistratti, contest for DePadova with the bookshelf Billys Brother.

1 comment:

Anonymous said...

ADDI have the most interesting products I´ve ever seen. Really smart and simple design. I hope they will be succesfull in the future!